It’s that time of year again! We’re putting up the Christmas tree, spending way too long looking at ham glaze recipes, and barely managing the stress of buying relatives presents they won’t use. If you’re a non-profit organisation, it’s also a great time of year to kick off a Christmas appeal. For those who are looking to spread cheer to those who really need it this year, giving to an organisation close to their hearts can really make an impact. Below are some tips to help you pull together an engaging Christmas appeal this festive season:

 

  • Lead with something positive. As the year wraps up, share some positive news or opportunities that have come about from the generous donations of your supporters. Psychologically, people tend to respond more to positive enforcements vs. guilt tactics. So ensure you’re sharing good news or stories that celebrate your success, and give supporters the opportunity to be part of the next year of achievements.

  • Have fun with it. This time of the year is always exciting and most of all, fun! People are starting to wind down from the year, their attention span for work is dwindling and they are looking for light entertainment to pass the time. Share some jokes, suggest some office games or get people to dress up to raise money for your organisation. Having a great time and supporting a good cause? What’s not to love!

  • Share stories from the year that was. Christmas appeals are a great way to raise extra funds, but it’s also a great time to share stories from the people who work to make an impact within your organisation. Celebrating your volunteers or staff members gives your organisation a personable feel, and shows the hard work that goes on behind the scenes of a non-profit. It will delight people to see the passionate people who work together to keep the show running.

  • Grab any last minute shoppers. The great thing about online donations is that it’s instant. Consider directing your audience to your site for a last minute donation in honor of those relatives that have it all, or those you forgot to buy for. Give them an opportunity to give a thoughtful gift that benefits more than just one person.

 

Read more about setting up your appeals on the platform