What a difference a day can make! Giving Tuesday is an opportunity for you to inspire individuals and businesses to give back to the organisations making a difference in people’s lives.

​A Global Social Media Movement

Giving Tuesday is a global movement, with more than 50 participating countries around the world celebrating generosity on a single day, December 3rd. For one day each year, individuals, communities and business come together to give their time, money, goods or voices, to celebrate and thank Australian not-for-profits.

The global movement lead by the social media hashtag #GivingTuesday first launched in 2012 in America, encouraging people to give back to charities the day after the biggest instore and online sales of the year – Black Friday and Cyber Monday. Since then, the day has spread on a global level, and each year, not for profits host fundraisers and events, using the branding and social media hashtag.

Australia is lacking behind

Unfortunately the movement isn't very well known in Australia just yet. While this year alone, around $300 million has been raised by the movement globally, unfortunately Australian charities aren't seeing the benefits. 

One way to make the day more effective for charities is by making it clear to donors where their money goes. The easier it is to make a donation and the easier it is to pay, and to see the tangible benefit of the donation, the more likely someone is to click through and make that donation. The Joyful platform provides you with just that: a clear and easy user experience that makes it easy for people to donate to your cause. So step up and get behind this beautiful movement on the 3rd of December!

Read more about #GivingTuesday and how you can get behind the movement