The main goal of a call to action button is to make it easy for supporters to take a certain action to help your cause. Having a strong, engaging call to action button encourages your supporters to take their connection with your organisation one step further.

So what is a call to action? It’s the sentence, or button, that closes the deal. Call to action buttons are exactly what they sound like - words or phrases that drive visitors to take a specific action on your site. You should aim to include effective call to action buttons on each and every page on your website.

Here are a few guidelines on how to create a persuasive and effective call to action button:

1. Use action words. There’s a reason we call it a call to action button - you should use powerful, compelling verbs that drive engagement such as change, act, fight, explore, intervene and transform. Be clear with where these buttons lead though, context is key.

Having a strong, engaging call to action button encourages your supporters to take their connection with your organisation one step further.

2. Talk about the needs in your cause. Make sure your visitors understand what your nonprofit does. For example, instead of just writing Donate on the call to action button, try and include the reason as well eg. Help homeless dogs find a home. Donate now!

3. State the urgency. You can’t wait to impact the world and the support from your visitors is crucial. Create a sense of urgency of your cause with a call to action that reaches viewers immediately. Use words like now and today to get people to act right away.

Now that you’ve got some tips to structure your ask, get started and draw visitors in to donate for your cause.