Fundraisers go above and beyond to engage their community to part with their hard earned cash, and will continue to drive income if they feel connected with your organisation. Your website fundraising content should speak directly to them, using their language and tone of voice, as if you were in conversation with them. Make sure to link up your fundraising efforts with actual outcomes so that your fundraisers feel involved and appreciated.
So where do you start writing your fundraising intro or fundraising ideas? We've pulled together a few tips for you to help you on your way.
1. Tell a story
You'll want to set the scene and give a bit of background for your users to understand what your intentions are with your fundraising. Give context, the problem and offer them a chance to be involved in the solution. Restate your mission and be sure to include a clear call to action.
2. Use imagery that connects
Choose a featured image to accompany your title that supports the copy and carries emotion. Remember that people are visual creatures, so using compelling images to engage your users will further encourage people to get involved.
Giving people some guidance and inspiration of how they can set up their own fundraiser may be the little nudge they need to do it themselves.
3. Inspire them with your own ideas
You know what fundraising activities have worked previously with your organisation. Giving people some guidance and inspiration of how they can set up their own fundraiser may be the little nudge they need to do it themselves.
4. Provide fundraising incentives
Who doesn’t like a reward for doing good? A nice incentive will go a long way in encouraging donors to pledge more to your campaign. You could for instance give out a physical item when a donor pledges a minimum amount of money, e.g. every person who pledges 50$ or more gets a custom t-shirt, mug or a discount to your next events.
5. Track your pledges
We have all experienced the headache of trying to keep track of too many things on a piece of paper that disappears. Save yourself the headache by tracking your fundraisers on the Joyful platform. It always pays off to have a system in place to keep track off and follow up on each pledge. This will also remind you to thank your donors once the fundraiser is over, making sure they feel seen and appreciated.